I’m a user experience consultant and qualitative customer researcher. This means that I help organisations better understand their customers, and identify opportunities and solutions to better serve their needs. I have a strong interest in Design Anthropology and Ethnography, and see these as key tools towards introducing more humanity into the processes and strategies of organisations. I believe that the business and design have both become over industrialised practices, and need to look to the understanding of culture, people and natural processes in order to thrive and innovate in the current commercial environment
My blog is a space for me explore ideas around these concepts. Most of the material here is a work in progress as I flesh out ideas, and do not necessarily represent the views of my employer.