A designer from Melbourne, Australia.
Currently I work for a big bank, where I focus on integrating design practices into how the company solves customer and business problems. I deliver new product and service concepts, unique customer understanding and continuous customer experience improvements using observational research, design studio practices and exploratory prototyping.
I have extensive experience in customer research, insights delivery, product development, concept prototyping and customer experience design.
I have a strong interest in Design Anthropology and Ethnography, and see these as key tools towards introducing more humanity into the processes and strategies of organisations. I believe that business and design have both become over industrialised practices, and need to look to the understanding of culture, people and natural processes in order to thrive and innovate in the current commercial environment.
I write stuff on a blog sometimes
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